Marketing is not solely a business activity.
It has a far broader demographic, social, cultural, economic, technical, international & global dimension. Any interpersonal or inter-organizational relationship involving an exchange is considered marketing.
Marketing focuses on what is being exchanged. What activities are designed to facilitate that exchange & what the target market is.
Marketing is the creation & delivery of what consumers want. Planning & developing a product/brand service which will meet people’s wants. And determining the best way to price, promote & distribute that product or service.
The marketing concept proclaims the customer-oriented philosophy. It pursues profitable sales volume as the ultimate goal of the firm. And not just volume for the sake of volume alone. All marketing mechanisms in a firm should be organizationally coordinated.
Marketing is a synthesis of valuable mechanisms. Marketing Management operationalizes all these mechanisms and creates customer satisfaction & fulfillment of needs.