Marketing Research Ultimate Secrets

How To Make Better Business Decisions

Course Objectives

Are you a college student, manager or entrepreneur?

If you struggle to make a decision about your products and services, Marketing Research will assist you to proceed with right choices.

The marketing research process will identify your possible weaknesses & hidden strengths. It will help to a better and deeper market penetration, customer satisfaction, customer loyalty, & reputation. Through Marketing Research, you will reach your business objectives & increase your company’s revenues.

College students enrolled in this course will get the proper skills advancing their careers in the discipline of Marketing Research.

Completing this course will enable you to design & structure your own Marketing Research tailor-made to your specific needs.

Course Description

Acquainting yourself with Marketing Research, this course will allow you to plan, design, construct and execute a marketing research in just six weeks.

In this period, you will be able to align a number of research elements to solve various marketing problems and to proceed with better decision making dealing with many marketing problems.

This course will focus on gathering and analyzing collected data to forecast a number of marketing activities precisely.

Problem formulation, procedures of research techniques and applications of tools will be introduced to facilitate better decision making towards marketing problems. Particular attention will be drawn to methods and criteria for identifying and selecting markets. These valuable techniques are useful to marketing managers and business owners; that’s why they will be introduced.

The entire course is presented from the point of a practitioner/business owner/manager exercising marketing research to achieve further market penetration and an increase in revenues for the company.

You will be acquainted with all unique processes needed to design marketing research and to understand the chain of elements required to plan, structure and execute marketing research successfully.

Aim

A sound knowledge of marketing research and evaluation methods is considered essential across a range of applications. That’s why we need to understand the usefulness of marketing research.

This course will help you To develop skills further in sourcing and evaluating information.

Also To familiarize yourself with research material, writing and presentation styles, and the procedures, protocols, and processes of applied research.

You will develop critical understanding and application skills of planning and implementing marketing research, including accessing, interpreting and evaluating primary and secondary data and analyzing it correctly in selecting tailor -made solutions to your individual marketing problem. Finally, encourage original, critical and independent thinking.

Learning Objectives

So, you will learn how to

Source and critically evaluate data/information from a range of sources;
Evaluate the different methodological approaches, methods, and techniques that are available for marketing researching specific projects;
Evaluate different methods of interpreting and presenting qualitative data;
Evaluate different methods of collecting quantitative data, including sampling issues, survey types; and questionnaire design and implementation;

Understand the connection between research question, survey instrument, and descriptive analysis
Evaluate issues of access, ethics, validity and reliability in research;
Justify an appropriate methodology

Also, you will be able

Identify and critically assess a range of qualitative and quantitative research methods;
Effectively evaluate research methods in relation to different research contexts and requirements;
Critically evaluate digital and printed bibliographic resources;

Evaluate contradicting findings in the literature review and identify flaws in the methodologies of published research;
Detect and assess appropriate theoretical frameworks relating to the research objectives;
Critically assess and evaluate secondary data and discover gaps in knowledge.

This course will provide you with the following Content:

The purpose of marketing research across a range of applications
The marketing research process
Choose the research approach and research strategy.

Development and articulation of marketing research question
Critically reviewing data /literature from a range of available published sources
Identification of Research methodologies

Understanding, evaluating and justifying methods and techniques for collecting data from secondary and primary sources including: such as documents, surveys, questionnaires, observation, various types of interview, oral history, projective techniques

Identifying your research population and selection of samples.
Questionnaire design and implementation
Using secondary sources to generate primary data.
Collecting primary data through observation.
Collecting primary data using semi-structures and in-depth interviews.
Collecting primary data using questionnaires.

Analyzing quantitative and qualitative data with statistical software.
Discuss the use of Basic descriptive statistics.
Analysing quantitative data using SPSS
Understanding access, ethical, validity and reliability issues;
Approaches to analyzing and interpreting qualitative data including thematic, narrative, content and semiotic analysis.

All of this in just six weeks.

So, enroll now and I’ll see you on the other side!