The selling process can be characterized as of strategic importance. Selling as a system should be adopted by all organizations in response to the customer’s desire for solutions.
The recognition of the adoption of a selling system strategy involves selling a total package of goods & services and the related expertise – a system – to solve a customer’s problem and needs.
Indeed, today, sales management has a broader dimension.
Sales executives are focusing on many activities. Strategic planning and forecasting. Budgeting, territory design, and sales & cost analyses. As well as the more traditional activities. Sales managers must see that all the tasks are integrated & should operate in synchronization.
Sales Management constitutes one of the most important functions of the existing organization.