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Brand Marketing

brand-demo
Brand Marketing
WE OFFER AN INTEGRATED APPROACH TO THE PHILOSOPHY OF BRANDING

Brand Management

  • We design robust branding methodologies that empower the brand management process.
  • We have developed well-structured multi-faceted processes. Processes that assess brand architecture & brand equity measuring brand performance, sales & market share.
  • We focus on brands, customer needs and on building emotional ties between brand users & brands
  • We set powerful strategies for brand positioning.
  • Brand performance will be measured against market targets. We identify areas of underperformance & craft tailor-made branding strategies to strengthen your brand.
  • We enrich brand equity holistically.

Service Brand Building

  • Identification of the factors and processes associated with service brands.
  • Identification of company’s readiness and its ability to establish branded services.
  • We design service brands that engender trust & commitment.
  • We use different tactics suitable to strengthen the brand internally.
  • We devise compelling differentiation strategies for services brands.
  • We formulate a strategy using tailored-made branding models.

Building Brand Equity

  • We perform a thorough brand audit.
  • We formulate a value building chain approach to enrich brand equity.
  • By incorporating a multi-component model, we successfully measure the brand equity.
  • By using the “brand-sphere model” we assess how suited the current brand strategy is and identify areas for improving the brand’s equity.