Brand Marketing
WE OFFER AN INTEGRATED APPROACH TO THE PHILOSOPHY OF BRANDING
Brand Management
- We design robust branding methodologies that empower the brand management process.
- We have developed well-structured multi-faceted processes. Processes that assess brand architecture & brand equity measuring brand performance, sales & market share.
- We focus on brands, customer needs and on building emotional ties between brand users & brands
- We set powerful strategies for brand positioning.
- Brand performance will be measured against market targets. We identify areas of underperformance & craft tailor-made branding strategies to strengthen your brand.
- We enrich brand equity holistically.
Service Brand Building
- Identification of the factors and processes associated with service brands.
- Identification of company’s readiness and its ability to establish branded services.
- We design service brands that engender trust & commitment.
- We use different tactics suitable to strengthen the brand internally.
- We devise compelling differentiation strategies for services brands.
- We formulate a strategy using tailored-made branding models.
Building Brand Equity
- We perform a thorough brand audit.
- We formulate a value building chain approach to enrich brand equity.
- By incorporating a multi-component model, we successfully measure the brand equity.
- By using the “brand-sphere model” we assess how suited the current brand strategy is and identify areas for improving the brand’s equity.