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Tailor – Made Seminars

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Tailor - made seminars
TAKE YOUR BUSINESS SKILLS TO THE NEXT LEVEL

Alionas The Branding Wheel offers innovative professional seminars individually or in conjunction with the consulting services. Our seminars cover a broad range of subjects, such as Strategic Brand Marketing, Corporate Marketing, Brand Management, Corporate Identity, and Destination Marketing.

We construct our seminars with the primary goal to equip our clients with the most innovative solutions to reach higher levels of productivity, make marketing goals clear and increase revenues & brand power. Our methodology has proven its effectiveness in achieving these goals.

Here are some of our seminars offered:

Marketing Managment

The Programme Is Intended For:

  • Junior Managers with limited managerial experience who want to understand the marketing management concepts.
  • Middle Managers with functional management experience who wish to develop their ability to understand strategic marketing management issues.
  • Senior Managers who want to improve their ability to tackle strategic marketing issues and practice decision making along with teamwork skills.

What You Will Learn:

  • How to explore the Field of Marketing
  • How to identify and understand the Marketing System and the Marketing Environment
  • How to conduct a Marketing Research
  • How to identify issues related to Markets – People – Money: What is a market?
  • How to explore and understand the industrial market
  • How to proceed with Product Planning and Development
  • How to explore Product Lines Policies and Strategies
  • How to manage Brands, deal with Packaging and other product features
  • How to proceed with Pricing and price determination, basic methods of setting price, price policies and strategies
  • How the Retail Market and Retailing institutions work
  • How to manage Channels of distribution
  • How to proceed with decisions related to Promotions: Nature and importance of promotion, promotional mix, and promotional methods
  • How to manage advertising and sales promotion
  • How to Plan and Evaluate the marketing effort

Human Resource Managment

The Programme Is Intended For:

  • Junior HR Managers with limited managerial experience.
  • Middle Managers who wish to develop their ability to understand strategic HR management issues.
  • Senior Managers who want to improve their ability to tackle HR management issues and practice decision making and teamwork skills.

What You Will Learn:

  • How to become an expert in Personnel and Human Resource Management
  • How to proceed with Human Resource Planning
  • How to practice Job Analysis in the effective manner
  • How to proceed with Performance Appraisal
  • How to manage the Training Development within your organization
  • How to investigate Quality of work life and Productivity
  • How to initiate and manage Personnel Research
  • How to Conduct a HR Audit
  • How to deal with the Financial Planning in the area of Human Resource Management

Business Plan

The Programme Is Intended For:

  • Business executives, either producing products or services and more particularly those who are in need of enhancing the competitiveness of their products and services in the local and foreign markets by establishing corporate strategies and business plans.
  • Junior Managers with limited managerial experience who want to understand and learn the planning process.
  • Middle Managers with functional management experience who wish to develop their ability to produce effective business plans.
  • Senior Managers who want to improve their ability to tackle uncertainty via the implementation of dynamic business plans.

What You Will Learn:

  • The importance of a well-constructed Business Plan
  • Practical and organizational aspects of business planning
  • How to Create an Integrated Business Plan
  • How and what data to collect for a Business Plan
  • How to incorporate your business, products and services into your Business Plan
  • How to prepare an Analysis of a Business Environment
  • A practice set on PESTLE DG, SWOT analysis, Five forces framework analysis
  • How to proceed devising effective Integrated Corporate Strategies
  • How to plan the tactical actions to meet your business objectives
  • Practical Exercise on Market Segmentation-Targeting and Positioning
  • How to deal with Financial Planning
  • How to investigate Operations and Personnel issues
  • How to plan for Control and Quality Assurance
  • How to Write a Business Plan

Strategic Managment

The Programme Is Intended For:

  • Managers who want to understand management/business concepts.
  • Middle Managers with functional management experience who wish to develop their ability to understand strategic managerial issues.
  • Senior Managers who want to improve their ability to tackle strategic management issues and practice decision making and teamwork skills.

What You Will Learn:

  • What Management is all about?
  • What is Strategic Management?
  • What is the role and contribution of the Organizational Culture within your organization?
  • How Organizational Communication works in your organization
  • How to deal with Work Motivation
  • How to proceed with Management decision making
  • Business Ethics and Corporate Responsibility
  • How to deal with Environmental issues
  • What is Multinational Management
  • Case Study

Sales Managment

The Programme Is Intended For:

  • Junior Sales Managers with limited managerial experience in the area of sales management.
  • Middle Sales Managers with functional management experience who wish to develop their ability to become Sales Managers and Sales Directors.
  • Senior Sales Managers & Consultants who want to improve their ability and to work more effectively within the market and adopt the appropriate sales decision making process.

What You Will Learn:

  • How to identify the field of Sales Force Management
  • How to proceed with Strategic Sales Force Management
  • How to achieve an effective Sales Force Organization
  • How to select applicants – Hire New Sales People
  • How to proceed with a Personal Selling Process
  • How to motivate a Sales Force
  • How to apply Effective Leadership and supervision of Sales Force
  • How to estimate Market Potential and Forecasting Sales
  • How to prepare a Sales Budgeting
  • How to manage Sales Territories
  • How to proceed with Sales Volume Analysis
  • How to estimate Marketing Costs and Profitability Analysis
  • How to evaluate an Individual’s Sales Performance

Corporate Strategy

The Programme Is Intended For:

  • Junior Managers with limited managerial experience who want to understand management/ business concepts.
  • Middle Managers with functional management experience who wish to develop their ability to understand strategic managerial issues.
  • Senior Managers who want to improve their ability to tackle strategic management issues and practice decision making and teamwork skills.

What You Will Learn:

  • How to explore and concept the Discipline of Strategy
  • How to identify the Exogenous Forces of the Market
  • How to align Culture and Strategy
  • How to identify and select Business Level Strategies
  • How to identify and select Corporate Level Strategies
  • How to formulate your International Strategy
  • How to proceed with Strategy Evaluation
  • How one can align Innovation and Entrepreneurship